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Consumer Electronics Show (CES)
Las Vegas, NV, USA
January 7, 2008

THX and Portrait Displays Partner to Simplify HDTV Setup and Operation

Combined Technology Solution Makes It Easier For Consumers To Maximize The Use Of Their HDTVs

THX Ltd., and Portrait Displays, Inc., have partnered to bring simplicity to HDTV setup and operation. The two companies announced today that they will jointly market their new display technologies, THX® Media Director™ and Portrait Displays’ TV Tune, to the content creation and consumer electronics communities. The THX-Portrait Displays collaboration will allow digital media on DVDs, downloads, and broadcast channels to communicate directly with HDTVs, enabling these devices to select the appropriate settings and deliver an optimal playback experience.

Portrait Displays’ TV Tune, patent-pending technology, will play a significant role in the THX Media Director ecosystem, which spans the digital production chain — from the studio to the living room. THX Media Director turns movies, music, or video games into “smart content” that can communicate information about AV content directly to home entertainment products. Portrait Displays’ TV Tune decodes this information, enabling the HD display to automatically adjust color temperature, brightness, sharpness, aspect ratio, and other settings.

“THX Media Director allows filmmakers and other artists, who spend hours perfecting their content in the studio, to communicate exactly how it should look and sound when presented in the home,” said Rick Dean, Vice President of Technology Development at THX. “Partnering with Portrait Displays provides a means to communicate Media Director metadata directly to the HDTV, enabling the display to dynamically adjust key video settings specific to the content being played.”

Many consumers avoid adjusting their HDTV’s configuration out of fear of making a mistake. By simplifying operation and set-up, THX Media Director and Portrait Displays’ TV Tune encourage consumers not to fear the remote control. This simplified operation provides them the confidence to maximize the use of their HD components. In addition, THX and Portrait Displays are providing assurance to the creative community that their movies and video games can be accurately presented on HDTVs in the home.

“High Definition TV technology has improved tremendously in recent years. However, with THX Media Director and Portrait Displays’ TV Tune combined solution, we are creating a breakthrough in automatic accurate image viewing and customer satisfaction that provides a greatly enhanced HD experience,” said Martin Fishman, Executive Vice President of Portrait Displays.

About THX Ltd.

THX Ltd., was founded by filmmaker George Lucas to improve the way movie audiences experience the sights and sounds of feature films on the silver screen. The goal, then and now, is to continually improve the entertainment experience through strict engineering performance standards, innovative product designs, and breakthrough technologies. Leading companies from around the globe count on THX to help them create better, more innovative products and services. For more information, visit www.thx.com.

About Portrait Displays, Inc.

Portrait Displays, Inc., since 1986, is a leading software developer for display technologies including PCs and Consumer Electronics Televisions platforms. With its world-leading Display Tune® and Pivot® software, Portrait Displays has been pioneering On-Screen Display (OSD) management of PC displays as well as software display rotation solutions that provide visual improvement and productivity enhancement applications to display companies globally. Portrait Displays' software is bundled with displays from leading manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, and Korea.

For more information about Portrait Displays’ technology, visit www.portrait.com.

Contact Information:
Sales Department
Portrait Displays, Inc.
6663 Owens Drive
Pleasanton, CA 94588 USA
Phone: +1(925)227-2700
Fax: +1(925)227-2705
E-Mail: sales@portrait.com
Web: www.portrait.com